AI builds.People decide.

Evaluate your products with users, buyers, and experts.Measure what people really think—and make changes with confidence.

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Backed by Y Combinator

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Serko Logo
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Building products has never been easier.

Building winning products has never been harder.

Knowing what people actually want has always been the hard part.

We help teams run scalable evaluations with real people—end users, buyers, and domain experts—giving the the ground truth they need to craft winning experiences.

Ancestry Case Study
Quote

Voicepanel isn't just replacing other methods. It's allowing us to conduct research in a new way that simply wasn't possible before.

Kendra Shapiro, Head of Consumer Insights & UXR, Ancestry

10x

Faster research

1/3

Budget spend

100+

Completed projects

Read full case study

Feedback engine

The world's most advanced feedback engine

Voicepanel is not just an "AI interviewer." Mix robust methods that are most effective—surveys, preference evals, video observation, recorded usability tasks, and more—to collect the precise signal that's most actionable for your team.

Feedback engine

Voice, video, and text formats

Say goodbye to static surveys. Say hello to intuitive feedback experiences.

Embedded stimuli

Include images, videos, prototypes, websites, mobile apps, and more.

Automatic translation

Automatically translate questions and responses in over 35 different languages.

Adaptive questioning

Probe on the specific topics you care about like a qualitative researcher.

Screen share capture

Watch and listen as users complete important tasks in your product.

Rapid recruitment

Reach your target audience in minutes

Built-in panel recruitment

Instantly access target consumers, contractors, and experts with unlimited screening conditions.

30M+

Active participants

150+

Countries

10+

Panel partners

Recruit your desired audience

Bring your own respondents

Reach your own customers through email, in-product intercepts, or your existing panel providers—without leaving your workflow.

Bring your own respondents via link, email, or intercept

Actionable results

Make decisions with confidence

Voicepanel doesn't give you qualitative fluff. We quantify people's reactions to the exact topics you care about, giving you specific, actionable recommendations to improve your products.

Actionable results feature

Real-time reports

Get instant summaries of responses in the exact format you want.

Quantitative thematic analysis

See AI-generated themes backed with quotes, audio, and video clips.

Highlight reels

Create video highlight reels to share with stakeholders and team members.

Chat with your data

Ask anything about your project and get instant answers backed with evidence.

MCP integration

Connect to your favorite LLMs to bring insights directly to what gets built.

Enterprise controls

Total control for research professionals

Voicepanel gives researchers total control to configure AI prompts, templates, governance, spending caps, branding, reusable assets, and more. Nothing in Voicepanel is a black box.

Enterprise controls for study design, prompts, and governance

Such an incredibly useful tool! Voicepanel is going to completely change how companies gather user feedback. We use it to get detailed feedback from our subscribers, many of whom are international and non-English speakers.

Grant Lee

Grant Lee

Co-Founder & CEO

Voicepanel has greatly increased the speed in which we can collect and analyze qualitative feedback at scale. It has reduced our time spent reviewing survey open-ends and interview transcripts, and enables us to generate thorough insights FAST!

Christina Sweetnam

Christina Sweetnam

Senior Manager, Consumer Insights

Working with Voicepanel is just amazing! The platform is easy to use, gives us a whole new way for us to understand our target users, and provides actionable insights we can put to immediate use optimizing our marketing executions.

Kate Sandfoss

Kate Sandfoss

Director, Direct-to-Consumer Marketing

We've struggled to scale our qualitative research to the mass of fans across multiple sports at multiple times through the varying seasons. Voicepanel has empowered us to mix research methods and confidently raise the voice of fans for our company as well as our clients.

Heather Dahm

Heather Dahm

Lead User Researcher

Voicepanel empowers our customers with a seamless way to share their thoughts, whether through text or voice. For our lean team, it's a game-changer - we gain the rich insights of in-depth interviews while only investing the time typically required for a quick survey.

Ondrej David

Ondrej David

Product Manager

Voicepanel has been a game-changer for Daily Harvest. We used to spend weeks on a qualitative research project, and with Voicepanel, we're able to input our questions and get complete results within an hour.

Neeti Singhal

Neeti Singhal

VP of Strategy & Insights

Voicepanel's ability to generate deep and novel insights at scale is transforming how we understand users, plan product features, and improve business performance. The research capabilities are powerful and yet incredibly efficient.

Alex Justice

Alex Justice

Senior Director & GM

Such an incredibly useful tool! Voicepanel is going to completely change how companies gather user feedback. We use it to get detailed feedback from our subscribers, many of whom are international and non-English speakers.

Grant Lee

Grant Lee

Co-Founder & CEO

Voicepanel has greatly increased the speed in which we can collect and analyze qualitative feedback at scale. It has reduced our time spent reviewing survey open-ends and interview transcripts, and enables us to generate thorough insights FAST!

Christina Sweetnam

Christina Sweetnam

Senior Manager, Consumer Insights

Working with Voicepanel is just amazing! The platform is easy to use, gives us a whole new way for us to understand our target users, and provides actionable insights we can put to immediate use optimizing our marketing executions.

Kate Sandfoss

Kate Sandfoss

Director, Direct-to-Consumer Marketing

We've struggled to scale our qualitative research to the mass of fans across multiple sports at multiple times through the varying seasons. Voicepanel has empowered us to mix research methods and confidently raise the voice of fans for our company as well as our clients.

Heather Dahm

Heather Dahm

Lead User Researcher

Voicepanel empowers our customers with a seamless way to share their thoughts, whether through text or voice. For our lean team, it's a game-changer - we gain the rich insights of in-depth interviews while only investing the time typically required for a quick survey.

Ondrej David

Ondrej David

Product Manager

Voicepanel has been a game-changer for Daily Harvest. We used to spend weeks on a qualitative research project, and with Voicepanel, we're able to input our questions and get complete results within an hour.

Neeti Singhal

Neeti Singhal

VP of Strategy & Insights

Voicepanel's ability to generate deep and novel insights at scale is transforming how we understand users, plan product features, and improve business performance. The research capabilities are powerful and yet incredibly efficient.

Alex Justice

Alex Justice

Senior Director & GM

Such an incredibly useful tool! Voicepanel is going to completely change how companies gather user feedback. We use it to get detailed feedback from our subscribers, many of whom are international and non-English speakers.

Grant Lee

Grant Lee

Co-Founder & CEO

Voicepanel has greatly increased the speed in which we can collect and analyze qualitative feedback at scale. It has reduced our time spent reviewing survey open-ends and interview transcripts, and enables us to generate thorough insights FAST!

Christina Sweetnam

Christina Sweetnam

Senior Manager, Consumer Insights

Working with Voicepanel is just amazing! The platform is easy to use, gives us a whole new way for us to understand our target users, and provides actionable insights we can put to immediate use optimizing our marketing executions.

Kate Sandfoss

Kate Sandfoss

Director, Direct-to-Consumer Marketing

We've struggled to scale our qualitative research to the mass of fans across multiple sports at multiple times through the varying seasons. Voicepanel has empowered us to mix research methods and confidently raise the voice of fans for our company as well as our clients.

Heather Dahm

Heather Dahm

Lead User Researcher

Voicepanel empowers our customers with a seamless way to share their thoughts, whether through text or voice. For our lean team, it's a game-changer - we gain the rich insights of in-depth interviews while only investing the time typically required for a quick survey.

Ondrej David

Ondrej David

Product Manager

Voicepanel has been a game-changer for Daily Harvest. We used to spend weeks on a qualitative research project, and with Voicepanel, we're able to input our questions and get complete results within an hour.

Neeti Singhal

Neeti Singhal

VP of Strategy & Insights

Voicepanel's ability to generate deep and novel insights at scale is transforming how we understand users, plan product features, and improve business performance. The research capabilities are powerful and yet incredibly efficient.

Alex Justice

Alex Justice

Senior Director & GM

Use cases

One platform that adapts across product testing, AI evaluations, and market research.

Enterprise security & compliance

Voicepanel is SOC 2 Type II, GDPR, and HIPAA compliant.We do not train on customer data.

Visit trust center
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Frequently asked questions

What is Voicepanel?

How do you handle security and compliance?

Can we customize methodology, AI behavior, and branding?

How is Voicepanel different from surveys and traditional qual?

How does recruitment work, and can we use our own audiences?

What recruiting options do you offer with Voicepanel's built-in panel?

What analysis, exports, and integrations do you support?

Do you support international studies?

What respondent data do you collect?

How is Voicepanel priced?

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